Blog

“La Máquina”: The new series that brings together the duo of Diego Luna and Gael García Bernal once again, in collaboration with EFD Studios

Disney+ is set to exclusively premiere La Máquina, a new series that marks the reunion of Mexican actors Diego Luna (Andor, Narcos: Mexico, Rogue One: A Star Wars Story) and Gael García Bernal (Old, Mozart in the Jungle, The Motorcycle Diaries) as both producers and protagonists, with technical support from EFD Studios. Luna and García Bernal’s relationship solidified when they both rose to stardom with Y Tu Mamá También (2001), directed by Alfonso Cuarón. This successful production, which also used equipment from EFD Studios, launched them to international fame. Beyond their on-screen connection, the two founded the production company La Corriente del Golfo, establishing themselves as undisputed leaders in Latin American cinema. Like their first major success together, this new project also benefits from the technical expertise of EFD Studios, closing a collaborative circle that spans over two decades. La Máquina, produced by Searchlight Television for Hulu and brought to life by La Corriente del Golfo, features the collaboration of ESPN KNOCKOUT. The cinematography is handled by Emiliano Villanueva, AMC (A Cop Movie, The Thin Yellow Line, Lu's Dream). For this production, EFD Studios deployed state-of-the-art technology, utilizing Alexa 35 cameras with Hawk V-Lite lenses and a sophisticated lighting system featuring SkyPanels and Asteras. This technical partnership ensures a top-tier visual experience. La Máquina tells the story of a boxer at the end of his career, played by Gael García Bernal. With limited opportunities ahead, his shrewd manager, portrayed by Diego Luna, secures him one last chance to fight for the title. Marco Ramírez, known for his work on Daredevil, serves as showrunner, while the series is directed by Gabriel Ripstein, acclaimed for films like 600 Miles and An Unknown Enemy. Gerardo Gatica, Leandro Halperin, and Adam Fishbach also join as producers. This series promises to be one of the most anticipated of the year, combining renowned talent with an adrenaline-filled, emotional story set in the world of boxing. La Máquina | Official Trailer | Disney+  La Máquina premieres exclusively on Disney+ on October 9, with a total of six episodes.

Ver más

EFD Studios at IBC 2024: Exploring the Latest Trends in the Audiovisual Industry

The EFD Studios team attended the 2024 edition of the IBC (International Broadcasting Convention), held in Amsterdam from September 13th to 16th. This prestigious event, recognized as one of the most influential in broadcasting and audiovisual production, brought together global experts to showcase the latest innovations redefining the industry. During the convention, the EFD Studios team had the opportunity to engage with cutting-edge trends and technological advancements, ranging from advanced AI solutions to innovations in cloud-based broadcasting. The event remains a pivotal platform for exploring new technologies and advanced solutions within the audiovisual realm, gathering key players such as ARRI, Sony, Fujifilm, Sigma, DJI, Angenieux, Canon, and Teradek, to name a few of the +1,250 companies attending this year. Key Highlights: Blazar and Caldwell Among the many surprises at the event was Blazar, an emerging Chinese company that unveiled the world’s first anamorphic lens with autofocus. This breakthrough represents a significant milestone in optical technology. Anamorphic lenses are crucial in cinematic production, and the addition of autofocus has the potential to revolutionize the industry.   Caldwell optics also made a strong impression, known for their outstanding performance in high-profile productions like The Mandalorian. These lenses stood out for their ability to produce visually striking images and have been used in other acclaimed series such as Silo, showcasing their versatility and excellence in demanding production environments. Digital Transformation and Remote Production: The New Standard in Broadcasting A major highlight of IBC was the ongoing digital transformation reshaping the broadcasting industry. IP technologies and cloud-based solutions are revolutionizing broadcast operations, making remote and distributed production models not only possible, but increasingly essential. This approach not only offers greater flexibility but also optimizes resources by reducing the need for on-site staff and equipment. Cloud technologies provide scalability and agility, allowing broadcasters to quickly adapt to market demands, enhancing both efficiency and production quality. The Rise of China’s Technology Industry One of the standout aspects of this year’s convention was the strong presence of Chinese technology companies, occupying a large number of booths and displaying an impressive range of products. Chinese companies are making rapid strides in innovation and quality, gaining prominence on the global stage. This growth highlights China’s increasing influence in the audiovisual sector, solidifying its position as a major player in the development and manufacturing of advanced equipment, from cameras and lenses to post-production solutions. Final Thoughts Attending events like IBC offers a unique chance to understand and engage with emerging trends in the industry. It serves as a key platform for interacting with the developers of cutting-edge audiovisual technologies who are driving the future of the sector. The presence of advanced technologies, such as cloud solutions and remote production capabilities, underscores the industry’s ongoing shift toward digitalization. Meanwhile, innovative lenses from companies like Blazar and Caldwell prove that even in well-established fields like cinematic optics, there is always room for modernization. EFD Studios will continue to monitor these developments to ensure we deliver the best technology and services to our clients worldwide.

Ver más

EFD’s co-production “Casi el Paraíso” opens in Mexican theaters on September 12

In 1956, Luis Spota wrote the first great Mexican bestseller, Casi el Paraíso, as an attempt to portray a Mexico marked by corruption, power and ambition. 68 years later, the long-awaited film adaptation finally arrives in theaters in a co-production by Film Tank, Interlinea Films, Cinépolis Distribución, Telemundo Studios and EFD in association with The Lift.  September features one of the most eagerly awaited premieres of the year for Mexican cinema. Directed by Edgar San Juan and with a stellar cast headed by Karol Sevilla (Soy Luna, Siempre fui yo), Andrea Arcangeli (Romulus, La primera profecía), Miguel Rodarte (Destilando México, Tiempo Compartido) and Esmeralda Pimentel (El Color de la Pasión, Cachito de Cielo), the film promises a new take on this classic work. Cinematography for Casi el Paraíso was handled by AMC's Alejandro Cantú (Carmín Tropical, El Juego de las Llaves) who worked with his production team using an Alexa 35 camera stabilized with a Scorpio 38, Cooke lenses and a lighting design with Asteras. The film combines classic elements of the original novel with a contemporary vision, addressing topics such as power, corruption and social media's impact on today's society.

Ver más

Georgina Terán joins EMA IMPACT SUMMIT panel

Our CEO, Georgina Terán, joins the "Making an Impact, Below the Line" panel at the EMA Impact Summit in Los Angeles. This annual summit brings together entertainment executives, business leaders, actors, artists, activists, scientists, and educators to advocate for environmental sustainability. Terán's presentation focused on a case study from her company, which she has been guiding with sustainability values for 25 years. At EFD, we view sustainability in the industry as an advanced and appropriate measure. The constantly evolving industry has made substantial progress over the last five years, with platforms playing a significant role in facilitating the sustainable route. In Spain, platforms require various international certifications for local original productions, and the ICAA, responsible for granting local production subsidies, mandates sustainability criteria for project eligibility. This has transformed production methods, incorporating sustainability from the development phase. At Amazon, collaborating with their physical production team is key to achieving sustainable production. At EFD, we are establishing an internal department dedicated to ESG (Environmental, Social, and Governance), providing comprehensive sustainability training, learning opportunities, and mentorship programs to empower our staff to actively contribute to environmental initiatives. In HR, we work diligently to cultivate a diverse and inclusive environment through targeted recruitment efforts and support programs that emphasize our sustainability values and employee development. Gender gap reduction and work-life balance in the audiovisual sector are techniques that can aid sustainable production. In partnership with schools, we are developing a cross-regional education program to enhance technical training and empower the local audiovisual industry. The way clients, financiers, and governments dictate production methods shapes production practices. When complying with PEACH and measuring carbon footprints, producers require a consultancy to analyze the project, design a sustainability plan, and appoint an eco-manager and eco-PA.

Ver más

Skypanel X or how to listen to the professionals

In an exciting development in the world of film and audiovisual lighting, ARRI has unveiled it’s latest creation: the SkyPanel X. This innovative development is the result of an unprecedented collaboration with key professionals in the sector such as gaffers, control table operators, directors of photography, and rental companies, who have all contributed their insight based on their direct experience on set to shape this revolutionary tool. Thanks to this invaluable feedback, the SkyPanel X is designed for optimal ergonomic quality. The SkyPanel X has been meticulously designed to meet the specific needs and work requirements of these professionals. With features that include a wide range of color temperatures, soft and hard light technology, wireless control, and a variety of adaptable accessories, the SkyPanel X stands out in the lighting industry for its versatility and exceptional performance. Direct collaboration with industry experts has been foundational in the research and development process of the SkyPanel. Developed to service the daily needs of its users, the SkyPanel is as ergonomic as it is functional, with each aspect of the product having been carefully constructed to satisfy the practical needs of actual professionals in the AV industry.   Ver esta publicación en Instagram   Una publicación compartida de EFD Studios ES (@efdstudioses) Additionally, ARRI has conducted extensive testing in real production environments to ensure that the SkyPanel X meets the highest standard of quality and functionality. This validation in real-world scenarios has been crucial in ensuring the product lives up to the expectations of the film and television production industry. Not only does the SkyPanel X represent a milestone in innovation, it also demonstrates ARRI’s commitment to continuous evolution and adaptation to the ever-changing needs and trends of the sector. With advanced connectivity and exceptional compatibility with a wide range of accessories, the SkyPanel X is a cutting-edge lighting tool that has been shown to exceed the expectations of even the most demanding professionals in the industry. This modular tool, available in three versions (X21, X22, and X23), offers soft native lighting that can be transformed into hard and open phase light with specific accessories. It stands out for its protection against atmospheric phenomena with an IP66 rating and a dynamic color temperature range of 1500 to 20000 degrees Kelvin, allowing precise emulation of sodium lamps or sunlight. The SkyPanel X’s RGBACL LED engine has been optimized to enhance skin tones and improve color spectrum reproduction. With 8 independent pixel zones, this device offers detailed lighting control. Additionally, in X21 mode, you can use an adapter that allows you to take advantage of all the accessories of the SkyPanel S60, a world reference in 2x1 format. In terms of control and connectivity, the SkyPanel X is compatible with the latest existing systems such as Bluetooth 5.0, LumenRadio CRMX2, and ARRI’s new Li0S3 software system. This modular tool, available in three versions (X21, X22, and X23) offers soft native lighting that can be transformed into hard and open phase light with specific accessories. It stands out for it’s protection against atmospheric phenomena with an IP66 rating and a dynamic color temperature range of 1500 to 20000 degrees Kelvin, allowing precise emulation of sodium lamps or sunlight. The SkyPanel X’s RGBACL LED engine has been optimized to enhance skin tones and improve color spectrum reproduction. With 8 independent pixel zones, this device offers detailed lighting control. Additionally, in X21 mode, you can use an adapter that allows you to take advantage of all the accessories of the SkyPanel S60, a world reference in 2x1 format. In terms of control and connectivity, the SkyPanel X is compatible with the latest existing systems such as Bluetooth 5.0, LumenRadio CRMX2, and ARRI’s new Li0S3 software system. At EFD we celebrate the fact that one of the star products in our catalog is much more than a simple LED lighting screen: the SkyPanel X is a the result of an active collaboration with professionals in the sector, ensuring that this product not only meets, but exceeds the expectations of the lighting and cinematography industry, as well as the audiovisual industry as a whole.

Ver más

Pedro Páramo: A Cinematic Adaptation Directed by Rodrigo Prieto with EFD Studios’ Equipment

The celebrated novel by Mexican author Juan Rulfo, first published in 1955, is being brought to the big screen under the direction of Rodrigo Prieto, ASC, AMC. Known for his work on Barbie, The Wolf of Wall Street, and Argo, Prieto. The screenplay is adapted by Mateo Gil (Vanilla Sky, Agora, Realive). The film stars Manuel García-Rulfo (The Magnificent Seven, Murder on the Orient Express) as Pedro Páramo and Tenoch Huerta (Black Panther: Wakanda Forever, The Forever Purge) as Juan Preciado. Rodrigo Prieto, who’s not only directing but also overseeing the cinematography, relied on cutting-edge equipment from EFD Studios to achieve his vision. For this production EFD Studios provided mobile lighting and grip equipment, ARRI’s M-series lights, SkyPanels, power generators, and a Fisher Dolly 11. These advanced tools were essential in capturing the high cinematic quality visible in the film's early images. The plot follows Juan Preciado (played by Huerta), who embarks on a journey to find the father he never knew, Pedro Páramo. However, upon arriving in the town of Comala, he encounters only ghostly memories of a place long dominated by the shadow of his father.  Pedro Páramo is produced by Redrum and will premiere on November 6, 2024, exclusively on Netflix.

Ver más

EFD Digital Supports Post-Production of Pimpinero: Blood and Oil

EFD Digital is proud to have contributed to the post-production of Pimpinero: Blood and Oil, a Dynamo production for Prime Video. The film had its world premiere on September 9 at the 49th Toronto International Film Festival. The film showcases a renowned cast including Alberto Guerra (El Señor de los Cielos, Ingobernable, Ladrón de Corazones), Alejandro Speitzer (La Cabeza de Joaquín Murrieta, Dark Desire, Someone Has to Die), and Laura Osma (El Chapo, Fugitivos, El Suspiro del Silencio). Furthermore, the film marks the on-screen acting debut of Colombian singer Juanes.  Directed by Andrés Baiz (Griselda, Narcos, The Hidden Face), who also produced the film and co-wrote the screenplay together with María Camila Arias (Soleil de Nuit, Candelaria, Clara Sola), the film features Mateo Londoño (AMC) as its director of photography. Pimpinero: Blood and Oil follows the Estrada brothers, oil smugglers known as "Pimpineros", who risk their lives transporting illegal fuel across the dangerous Colombian-Venezuelan border. The film will be released in theaters on October 10, with a subsequent release on Prime Video.

Ver más

Netflix-approved cameras in 2024: Complete list of those authorized for their productions

In the film industry, maintaining high-quality standards is crucial. Netflix, one of the world’s leading distributors of audiovisual content, has a rigorous selection process for the cameras used in its productions. In this article, we present a comprehensive list of the cameras approved by Netflix for 2024. This resource is essential for filmmakers who need to meet the technical requirements of this top platform. List of Netflix-Approved Cameras for 2024 Below is a detailed list of cameras approved by Netflix for use in their 2024 productions. This list features cameras from various renowned brands in the film industry, recognized for their quality and capabilities. 1. ARRI ARRI cameras are known for their exceptional quality and reliability in the film industry, making them ideal for high-budget productions and feature films. At EFD, we offer all these ARRI camera models for rental. ARRI Alexa LF: With a large-format sensor, the ARRI Alexa LF is perfect for capturing images with impressive dynamic range and depth of field. ARRI Alexa ini LFM: The Alexa Mini LF combines the power of large-format imaging in a compact design, ideal for tight spaces or complex shots. ARRI Alexa 65: Featuring a 65mm sensor, the ARRI Alexa 65 is ideal for productions seeking exceptional resolution and a wide field of view. ARRI Alexa 35: Known for its versatility, this camera captures detailed and faithful images in various lighting conditions.   2. Canon Canon is a brand recognized for its innovation and quality in digital cameras, widely used in many cinematic and television productions. Canon C300 Mk II: The Canon C300 Mk II is known for its reliability and 4K recording capability, making it a versatile choice for documentaries and independent films. Canon C300 Mk III: With significant improvements in dynamic range and image quality, the C300 Mk III is perfect for high-quality productions requiring flexibility. Canon C500 Mk II: This camera delivers an impressive 5.9K performance and is highly adaptable, making it ideal for feature films and TV series. Canon C700 FF: The Canon C700 FF features a full-frame sensor, delivering detailed images and exceptional performance in low-light conditions. Canon EOS C70: Compact yet powerful, the EOS C70 is perfect for productions that demand mobility without compromising image quality. Canon EOS R5 C: The EOS R5 C combines high-quality photography and video technology, making it an excellent choice for hybrid productions. Canon C700: The C700 is a sturdy and reliable camera, ideal for film and television productions that require durability and performance.   3. Panasonic Panasonic is renowned for producing versatile and reliable high-quality cameras, used in a wide range of film productions. Panasonic VariCam 35: Known for its excellent image quality and 4K recording capability, the VariCam 35 is perfect for feature films and TV series. Panasonic VariCam LT: With a lighter and more compact design, the VariCam LT is ideal for productions requiring mobility and flexibility. Panasonic S1H: The S1H offers 6K recording capabilities, making it an excellent choice for productions seeking high resolution and detail. Panasonic BGH1: This camera is perfect for multi-camera setups and drones, thanks to its compact design and advanced recording capabilities. Panasonic BS1H: Similar to the BGH1 but with 6K recording capabilities, the BS1H is perfect for productions that need high resolution in a compact form. Panasonic AK-UC4000: The AK-UC4000 is a high-end 4K studio camera, ideal for live productions and studio recordings that demand the highest image quality.   4. RED RED is synonymous with high resolution and cinematic quality, offering an impressive range of options for various productions. RED DSMC2 / WEAPON MONSTRO 8K VV: With its large-format sensor, the WEAPON MONSTRO 8K VV is ideal for productions seeking maximum resolution and image quality. RED RAVEN 4.5K: The RAVEN is a more affordable option than RED, perfect for independent productions and projects requiring high image quality on a budget. RED RANGER MONSTRO 8K VV: The RANGER MONSTRO is an all-in-one camera with 8K capabilities, perfect for large-scale film productions. RED RANGER HELIUM 8K S35: With its HELIUM sensor, this camera offers high resolution and flexibility in a rugged design. RED RANGER GEMINI 5K S35: The RANGER GEMINI is perfect for productions requiring flexibility in varying lighting conditions, thanks to its GEMINI sensor. RED DSMC2 DRAGON-X 6K S35: This camera offers the versatility and high quality of the DRAGON sensor in a compact form, making it ideal for a wide range of productions. RED KOMODO 6K: The KOMODO is a compact and versatile camera, perfect for productions that need mobility and high image quality. RED V-RAPTOR 8K VV: The V-RAPTOR provides maximum 8K resolution in a compact form, ideal for productions seeking the highest image quality. RED V-RAPTOR XL 8K VV: With a more robust design, the V-RAPTOR XL is perfect for film productions that require high resolution and durability. RED V-RAPTOR 8K S35: Offering the same 8K resolution with a Super 35 sensor, this camera is ideal for a variety of cinematic productions. RED V-RAPTOR XL 8K S35: Featuring a rugged design and a Super 35 sensor, the V-RAPTOR XL is ideal for productions that need high resolution and durability. RED KOMODO-X: An advanced version of the KOMODO, this camera is perfect for productions that seek higher performance in a compact form.   5. Panavision Panavision is a legendary brand in the film industry, known for its high-quality cameras used in major Hollywood productions. Panavision DXL2: The DXL2 is a large-format camera offering exceptional image quality, ideal for feature films and high-budget productions.   6. Sony Sony is known for its innovation and quality in digital cameras, widely used in a broad range of film and television productions. Sony VENICE: The Sony VENICE is a high-end digital cinema camera, known for its full-frame sensor and excellent low-light performance. Sony FX9: A digital cinema camera offering a full-frame sensor and high image quality, ideal for various productions. Sony F55: The F55 is renowned for its 4K recording capabilities and flexibility in various lighting conditions, making it perfect for film and television productions. Sony F65: With an 8K sensor, the F65 is ideal for high-end cinema productions that demand the highest resolution and image quality. Sony FS7 / FS7 II: These cameras are known for their versatility and 4K recording capabilities, making them perfect for documentaries and television productions. Sony F5: The F5 is a versatile, high-quality camera, ideal for a wide range of cinematic and television productions. Sony FX6: Compact yet powerful, the FX6 is perfect for productions that require mobility without compromising image quality. Sony FR7: The FR7 is ideal for live productions and studio recordings, thanks to its robust design and advanced capabilities. Sony PXW-Z450: The PXW-Z450 is a 4K studio camera, ideal for live productions and studio recordings that require the highest image quality. Sony PXW-Z750: With its 4K sensor, the PXW-Z750 is perfect for productions that seek high resolution and detail in a compact design. Sony FX3: Compact and lightweight, the FX3 is ideal for productions that require high image quality and mobility. Sony HDC-F5500: The HDC-F5500 is a high-end 4K studio camera, perfect for live productions and studio recordings.   7. Blackmagic Design Blackmagic Design is known for its affordable, high-quality cameras, used in a wide range of film and television productions. Blackmagic Design URSA Mini 4.6K: The URSA Mini 4.6K offers excellent image quality at an affordable price, ideal for independent films and documentaries. Blackmagic Design URSA Mini PRO 12K OLPF: With its impressive 12K resolution, this camera is perfect for productions seeking maximum image quality and detail. Blackmagic Design URSA Mini PRO 4.6K G2: The G2 offers enhanced performance and high image quality, making it ideal for film and television productions. Blackmagic Design URSA Mini PRO 12K OLPF: With its impressive 12K resolution, this camera is perfect for productions that demand the highest image quality and detail.   Conclusion The list of cameras approved by Netflix for 2024 includes a wide range of brands and models that meet the platform's strict quality standards. These cameras, from robust options like ARRI, RED, and SONY to versatile choices like Canon and Panasonic, provide filmmakers with various tools to suit any type of production. By selecting a camera from this list, filmmakers can ensure they meet Netflix’s technical requirements for their projects.

Ver más